Meet David J Medina

Please click here for a one page PDF on Biography, Principles & Priorities

David believes in the liberating power of investing for the future, to achieve financial freedom. As a Financial Advisor, he seeks to help others achieve a work optional lifestyle with the kind of retirement and legacy they desire. David brings 25 years of corporate experience, primarily in financial planning and analysis, and consulting on workplace retirement plans, to his established investment advisory practice. He is delighted to leverage this knowledge to benefit private clients, plan sponsors and participants.

serves as Treasurer of the Elizabeth House crisis pregnancy center where he helped establish a 403(b) plan for employees, and restructured their endowment which he manages pro-bono. He enjoys mentoring MBAs at his alma mater, and candidates with the CFP® Board. He is a director for the local chapters of the Fiduciary Roundtable, and Bruin Professionals. David is an Adjunct Professor at Azusa Pacific University where he teaches on Financial Markets.

Education and Designations
University of Southern California (USC) - Master of Business Administration (MBA)
     Consortium for Graduate Study in Management Fellow
University of Southern California (USC) - Undergraduate Business (BUAD)
     Beta Gamma Sigma Honor Society, Magna Cum Laude
University of California, Los Angeles (UCLA) - General Education
Certified Wealth Strategist® (CWS®), Cannon Financial Institute
Certified Plan Fiduciary Advisor (CPFA), National Association of Plan Advisors

Wealth Management Principles
1. Stewardship
- Appreciate that we must be wise caretakers of the property entrusted to us
2. Wealth Management - Provide value through wealth strategies and holistic financial planning
3. Evidence-Based Investing - Leverage academic research to develop and diversify portfolios
4. Continuous Learning - Remain curious to obtain further knowledge to serve client needs
5. Financial Harmony - Align financial decisions consistent with personal values and goals

Workplace Retirement Plan Priorities
1. Plan Design
- Select the optimal retirement plan solution and options to achieve objectives
2. Fiduciary - Share the sponsor’s fiduciary duty for investments in an ERISA 3(21) capacity
3. Cost & Value - Recognize the impact and liability of expenses compounded over time
4. Efficiency - Create solutions empowering employers and participants to focus on what matters most
5. Improved Outcomes - Combine the power of retirement plan consulting with wealth management

David applies the same diligence to his clients’ finances as he does for his own family. This disciplined approach reduces the impact of predictions or emotions, which are often destructive to wealth. He also seeks to partner with plan sponsors to streamline solutions so employers can focus on their business, while employees may enjoy financial wellness and retirement readiness.

D.A. Davidson does not provide tax or legal advice. Please consult with your tax and/or legal professional for guidance on your specific situation.

Distinctive Advice in the Areas of Wealth Management & Workplace Retirement Plans

Please call us at (626) 773-4244

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